Ahilyadevi SHG White Shawl – Crafted from 100% Natural Cotton (7ft)

Introducing the Ahilyadevi SHG White Shawl, a premium traditional item made from 100% natural, organic cotton. This long-lasting shawl is a perfect addition to your wardrobe, offering both comfort and style. Each piece is meticulously handcrafted by the women of Ahilyadevi Self Help Group, located in Jalna, Maharashtra, as part of the PM Vishwakarma Scheme. This initiative supports the livelihoods of rural women artisans, preserving traditional crafts while contributing to their economic empowerment.

Key Features of the Ahilyadevi SHG White Shawl

• 100% Organic Cotton: Crafted from pure, virgin cotton that is soft to the touch and durable for everyday use.
• Traditional Design: A timeless 7ft shawl that embodies the essence of Indian cultural heritage.
• Eco-Friendly: Made from natural cotton, supporting sustainable and environmentally friendly practices.
• Handcrafted with Care: Each shawl is carefully handmade by women artisans, ensuring quality and uniqueness in every piece.
• Multi-Use: Ideal for various traditional events, casual wear, or as a thoughtful gift for loved ones.

Benefits of the Ahilyadevi SHG White Shal

• Long-Lasting Durability: Made from 100% virgin cotton, this shawl is designed for long-lasting use, maintaining its softness and strength over time.
• Eco-Friendly Choice: By choosing this organic cotton product, you're making an environmentally conscious purchase that promotes sustainability.
• Supports Rural Livelihoods: Every purchase directly supports the artisans of the Ahilyadevi SHG, empowering them financially and preserving their traditional craft.
• Comfort & Versatility: This shawl provides a perfect blend of comfort and elegance, suitable for both daily use and special occasions.
• Cultural Significance: The traditional design adds a touch of cultural heritage, making it a meaningful piece for collectors of Indian crafts.

About Ahilyadevi Self Help Group and the PM Vishwakarma Program

The Ahilyadevi SHG was established in 2015 in the Ambad block of Jalna, Maharashtra. Specializing in the production of various cotton items like shawls, yoga mats, rugs, and caps, this group focuses on sustainable and organic products. Under the PM Vishwakarma Scheme, these women artisans have been empowered with the tools and resources needed to sustain their traditional crafts. By supporting this group, you're contributing to the economic well-being and empowerment of rural communities.

Call to Action

Bring home the beauty of traditional craftsmanship with the Ahilya