EKTA Avala Murabba (Pack of 200 gm) is a premium-quality traditional fruit preserve carefully prepared by the women of Ekta CLF from Washim district, Maharashtra. Rooted in regional culinary heritage, this murabba reflects the patience, skill, and care of women artisans who follow time-honoured methods while maintaining strict hygiene standards. Each pack brings dependable quality, authentic taste, and cultural richness to your table.

Avala (amla) murabba has long been a part of Maharashtrian households, traditionally prepared during seasonal harvests and preserved for year-round use. EKTA Avala Murabba is crafted in small batches to ensure consistency in flavour, texture, and sweetness. The process focuses on balancing the natural tang of amla with gentle sweetness, resulting in a murabba that is enjoyable, versatile, and rooted in tradition.

Prepared with care from sourcing to packing, EKTA Avala Murabba avoids shortcuts common in mass production. The women of Ekta CLF work collectively—planning, preparing, and packing with discipline and attention to detail. The 200 gm pack size is convenient for family use, gifting, or regular household consumption while ensuring freshness and ease of storage.

Key Features

• Handcrafted by women artisans of Ekta CLF, Washim
• Traditional small-batch preparation
• Authentic regional taste and texture
• Hygienically prepared and securely packed
• Convenient 200 gm pack for daily use

Benefits

• Adds authentic traditional flavour to meals
• Complements daily diets with classic preparation
• Ideal for home use, gifting, and festive occasions
• Supports women-led livelihoods and skill development
• Preserves cultural food practices and community knowledge

Cultural and Traditional Aspects

In Washim and surrounding regions, avala murabba represents a bridge between seasonal rhythms, family recipes, and shared community knowledge. Traditionally prepared in homes, it symbolises patience, care, and thoughtful preservation. EKTA continues this cultural practice by respecting traditional methods and regional preferences, allowing consumers to experience living heritage through taste.

SHG Empowerment Story

Ekta CLF is a women-led collective that enables sustainable livelihoods through value-added food processing. By producing EKTA Avala Murabba, the group creates steady income opportunities, strengthens skills, and supports education, health, and community development. Every purchase directly contributes to women’s economic independence and long-term empowerment.

How to Use

• Consume as a traditional accompaniment after meals
• Serve as a sweet preserve with chapati or snacks
• Use in moderation as part of daily routine
• Ideal for festive meals and gifting

Storage & Care

• Store in a cool, dry place away from sunlight
• Keep the container sealed after opening
• Always use a clean, dry spoon

Order EKTA Avala Murabba 200 gm from UmedMart.com to enjoy authentic taste while supporting women artisans. Each pack represents dedication, tradition, and a step toward stronger rural livelihoods.