APURVA'S Bhajka Poha Chivda – Traditional Roasted Poha Snack (Pack of 100g)

APURVA'S presents Bhajka Poha Chivda, a light, crispy, and flavourful Maharashtrian snack prepared by Saheli Mahila SHG from Ratnagiri district, Maharashtra. This 100g pack brings you authentic Bhajke Pohe, made from roasted flattened rice using traditional methods that focus on taste, health, and simplicity.

Bhajka Poha Chivda is distinct from regular fried chivda as it is prepared by roasting poha instead of deep frying. The term “bhajka” refers to the roasting process, which results in a lighter and healthier snack while retaining the classic spicy and savoury flavour. At APURVA'S, the focus is on preserving this traditional preparation style while ensuring consistent quality and freshness.

This chivda is made using carefully selected flattened rice and natural spices. No artificial colours, preservatives, or unnecessary chemicals are used in the preparation process. The poha is roasted evenly and seasoned to perfection, giving it a crispy texture without excess oil. Hygienic and attractive packing helps retain freshness, crunch, and aroma.

Key Features

• Authentic Bhajka (roasted) Poha Chivda
• Prepared from roasted flattened rice, not deep fried
• Light, crispy, and spicy traditional taste
• No artificial colours or unnecessary additives
• Carefully packed for freshness and crunch

Benefits

• Healthier alternative to fried chivda
• Light and easy to digest
• Balanced spice with satisfying crispiness
• Ideal tea-time and everyday snack
• Supports women-led self-help group livelihoods

Cultural & Traditional Significance

Bhajka Poha Chivda is a staple in Maharashtrian households and is commonly prepared during festivals like Diwali. Traditionally roasted at home, it represents mindful cooking and balanced eating. APURVA'S Bhajka Poha Chivda keeps this heritage alive by following authentic roasting techniques passed down through generations.

SHG Empowerment Story

Saheli Mahila SHG from Ratnagiri is a women-led self-help group working towards financial independence through traditional food processing. By producing Bhajka Poha Chivda for APURVA'S, the women earn sustainable income, enhance their skills, and strengthen their economic confidence. Every purchase directly empowers rural women.

How to Use

• Consume directly as a ready-to-eat snack
• Enjoy with tea or coffee
• Serve during festive gatherings or as a light munch

Care & Storage

Store in a cool, dry place away from moisture. After opening, keep the chivda in an airtight container to maintain crispness.

Package Details

Pack Size: 100g

Call to Action

Choose light, roasted goodness with APURVA'S Bhajka Poha Chivda. Order now from UmedMart.com and support women-led self-help groups from rural Maharashtra.