The AHILYADEVI SHG White Shal is a graceful expression of traditional Indian textile craftsmanship, carefully handcrafted by the women artisans of Ahilyadevi Self Help Group from Ambad, Jalna district, Maharashtra. Made from 100% natural cotton, this elegant white shal is offered as a Pack of 1 (7 ft length) and is designed to provide comfort, durability, and timeless style for everyday and traditional use.

Ahilyadevi Self Help Group, established in 2015, is a women-led collective that specialises in creating high-quality cotton and woollen products such as shawls, shals, yoga mats, rugs, and caps. The group works under structured livelihood initiatives, including the PM Vishwakarma framework, enabling rural women to preserve traditional skills while achieving financial independence. Each product reflects disciplined workmanship, cultural pride, and sustainable values.

Traditional Cotton Craftsmanship

The AHILYADEVI White Cotton Shal is meticulously handmade using pure, organic cotton fibres without synthetic blends. Cotton shals have long been a part of Indian daily wear and ceremonial traditions, valued for their breathability, softness, and versatility. The 7 ft length offers ample coverage, making it suitable for draping over shoulders, wrapping during prayers, or layering in mild weather. Subtle hand-finished detailing enhances its traditional appeal.

Natural Comfort and Everyday Elegance

Crafted from 100% natural cotton, this shal feels soft against the skin and remains comfortable for extended wear. Cotton’s breathable nature allows airflow, making it ideal for daily use across seasons. The classic white colour symbolises simplicity, purity, and cultural elegance, making it appropriate for religious functions, community gatherings, and everyday traditional attire.

Eco-Friendly and Sustainable Choice

The AHILYADEVI SHG White Shal is an environmentally responsible alternative to synthetic shawls. Cotton is a renewable, biodegradable fibre that supports sustainable living. The women artisans follow low-impact production methods, ensuring minimal waste and responsible resource use. Choosing this shal means supporting eco-conscious craftsmanship and ethical consumption.

Versatile Traditional Utility

This 7 Ft Cotton Shal can be used in multiple ways—draped as a traditional shal, used as a light cotton blanket, worn during travel, or presented as a respectful offering during ceremonies. Its simple yet refined appearance makes it suitable for men and women alike, across age groups and occasions.

Empowering Women Through SHG

Every purchase directly supports the women artisans of Ahilyadevi Self Help Group. Self Help Groups play a vital role in rural development by enabling women to earn sustainable incomes, improve skills, and gain social confidence. This white shal is not just a textile product—it represents dignity, empowerment, and the preservation of traditional Indian craftsmanship.

Usage and Care Instructions

Use the shal on clean surfaces and store in a dry place. Gentle hand wash separately in cold water is recommended. Avoid harsh detergents and excessive wringing. Dry in shade to maintain fabric strength and colour. With proper care, this cotton shal will retain its softness and elegance for years.

Add simplicity, tradition, and purpose to your wardrobe with the AHILYADEVI SHG White Cotton Shal. Support rural artisans and celebrate authentic Indian handcrafts by shopping consciously at UmedMart.com.