The AHILYADEVI SHG Off White Shawl is a graceful traditional textile, thoughtfully handcrafted by the women artisans of Ahilyadevi Self Help Group from Ambad, Jalna district, Maharashtra. Made from 100% natural, virgin organic cotton, this elegant shawl is offered as a Pack of 1 (7 ft length) and reflects the timeless beauty of Maharashtrian handloom craftsmanship combined with everyday comfort and durability.

Ahilyadevi Self Help Group, established in 2015, is a women-led collective dedicated to preserving traditional weaving practices while creating sustainable livelihoods for rural women. Working under artisan-support initiatives such as the PM Vishwakarma framework, the group focuses on producing eco-friendly cotton and woollen products including shawls, yoga mats, rugs, and traditional ghongadis. Each product embodies cultural pride, disciplined workmanship, and ethical production.

Traditional Cotton Craftsmanship

The AHILYADEVI Off White Cotton Shawl is meticulously handwoven using traditional techniques passed down through generations. Pure organic cotton yarns are carefully woven to achieve a soft texture, balanced weight, and long-lasting strength. The off-white shade symbolises simplicity, purity, and elegance, making this shawl suitable for both everyday wear and traditional occasions. Minor variations in weave are natural characteristics of handcrafted textiles and add to the authenticity of the product.

Natural Comfort and Breathability

Crafted from 100% organic cotton, this shawl is soft on the skin and highly breathable. Cotton naturally allows airflow, making the shawl comfortable for extended wear across seasons. The generous 7 ft length provides versatile draping options—wear it over the shoulders, wrap it during prayers, use it during meditation or yoga, or carry it as a light cotton wrap while travelling.

Eco-Friendly and Sustainable Choice

The AHILYADEVI SHG Off White Shawl is an environmentally responsible alternative to synthetic or chemically treated textiles. Cotton is a renewable and biodegradable fibre, and the handloom process involves minimal energy consumption and waste. By choosing this shawl, you support sustainable fashion practices and responsible consumption.

Versatile Traditional Utility

This 7 Ft Cotton Shawl is suitable for a wide range of uses. It can be worn during religious ceremonies, community gatherings, daily wear, meditation, yoga sessions, or used as a light cotton blanket at home. Its neutral off-white colour complements both traditional and modern attire, making it a timeless wardrobe essential for men and women.

Women Empowerment Through SHG

Every purchase of this shawl directly supports the women artisans of Ahilyadevi Self Help Group. Through handloom weaving and textile production, the SHG provides financial independence, skill development, and social confidence to rural women. This shawl is not just a garment—it represents empowerment, dignity, and the preservation of India’s traditional weaving heritage.

Usage and Care Instructions

Use the shawl on clean surfaces. Gentle hand wash separately in cold water using mild detergent is recommended. Do not bleach. Dry in shade to preserve fabric strength and colour. Store in a dry place. With proper care, this cotton shawl will remain soft, elegant, and durable for years.

Add simplicity, tradition, and purpose to your wardrobe with the AHILYADEVI SHG Off White Cotton Shawl. Support rural artisans and celebrate authentic Indian craftsmanship by shopping consciously at UmedMart.com.