ADHIRA Chole Masala is an authentic Punjabi-style spice blend lovingly prepared by the women of Adhira Mahila SHG from Ratnagiri district, Maharashtra. This Pack of 200 gm brings the rich, tangy, and aromatic flavours of traditional chole curry into your home kitchen, making everyday meals and special occasions equally memorable.

Chole, also known as chickpea curry, is one of the most iconic dishes of North Indian cuisine, especially Punjabi food culture. Its bold flavour depends heavily on the quality and balance of spices used. ADHIRA Chole Masala is crafted using a carefully curated mix of whole spices that are traditionally associated with Punjabi cooking. Each spice is cleaned, sun-dried, gently roasted, and ground in small batches to preserve natural oils, aroma, and depth of flavour.

This masala is designed to deliver the characteristic dark colour, slight tanginess, and robust taste that defines authentic chole. It blends beautifully with soaked chickpeas, onions, tomatoes, ginger-garlic, and slow cooking, allowing flavours to develop gradually just like home-style Punjabi kitchens.

Usage

ADHIRA Chole Masala is ideal for preparing classic chole curry, chole masala, chana gravy, and Punjabi-style chickpea dishes. Add the masala while cooking boiled chickpeas along with onions and tomatoes. It can also be used to flavour dry chole sabji or fusion dishes like chole wraps and chole rice.

Care

Store the masala in a cool, dry place away from moisture and direct sunlight. Always use a dry spoon. Seal the pack properly after use to maintain aroma, colour, and freshness.

Cultural & Traditional Background

In Punjabi households, chole is more than a dish—it is a celebration food, often prepared on weekends, festivals, and family gatherings. Traditionally, chole masala recipes were closely guarded family secrets, adjusted carefully to achieve the perfect balance of spice, tang, and warmth.

The women of Adhira Mahila SHG respect this culinary heritage and recreate it using traditional preparation methods. Their approach ensures that ADHIRA Chole Masala delivers authentic Punjabi taste while meeting modern standards of hygiene and consistency.

Key Features

• Authentic Punjabi-style chole masala blend
• Prepared from natural, handpicked whole spices
• Balanced flavour with rich colour and aroma
• No artificial colours, flavours, or preservatives
• Made by women-led Adhira Mahila SHG, Ratnagiri

Benefits

• Enhances taste and texture of chickpea curries
• Ensures consistent Punjabi-style flavour
• Natural and chemical-free spice blend
• Suitable for vegetarian and vegan cooking
• Supports women empowerment and rural livelihoods

SHG Empowerment Story

Adhira Mahila SHG is a women-led self-help group from Ratnagiri focused on producing traditional food products rooted in Indian culinary heritage. By transforming household cooking skills into market-ready spice blends, the women have created stable and dignified livelihood opportunities.

Every purchase of ADHIRA Chole Masala directly supports financial independence, skill development, and confidence among SHG members. The income contributes to children’s education, household stability, and long-term community growth.

How to Use

• Add 2–3 teaspoons while cooking chole curry
• Use during slow cooking for deeper flavour
• Adjust quantity according to taste preference
• Best suited for Punjabi-style chickpea dishes

Care & Storage

Keep the packet tightly sealed after use. Store in a dry place. Avoid moisture and contamination.

Call to Action

Enjoy authentic Punjabi flavours at home with ADHIRA Chole Masala. Shop now on UmedMart.com and support women-led self-help groups from rural Maharashtra.