ADHIRA Chicken Masala is a traditional spice blend prepared with care by the women of Adhira Mahila SHG from the culturally rich district of Ratnagiri, Maharashtra. This Pack of 200 gm brings together handpicked spices that reflect authentic Indian cooking traditions, specially crafted to enhance the taste, aroma, and colour of chicken curries.

Chicken dishes hold a special place in Indian households, especially in Konkan and Maharashtrian cuisine where spices are carefully balanced rather than overpowering. ADHIRA Chicken Masala is formulated using time-tested ratios of whole spices that are cleaned, sun-dried, roasted, and ground in small batches. This careful process ensures consistency, freshness, and rich flavour in every spoon.

Usage

ADHIRA Chicken Masala is ideal for preparing home-style chicken curry, chicken gravy, chicken fry, and festive non-vegetarian dishes. Add the masala during cooking along with onions, tomatoes, and ginger-garlic paste to bring out deep, layered flavours. It can also be used as a marinade spice for chicken before roasting or shallow frying.

Care

Store in a cool, dry place away from direct sunlight. Always use a dry spoon. Keep the pack tightly sealed after use to retain aroma, flavour, and freshness.

Cultural & Traditional Background

In Ratnagiri and Konkan regions, spice blends are traditionally prepared at home and often passed down through generations. Families take pride in their unique masala recipes, especially for chicken and seafood dishes. ADHIRA Chicken Masala carries forward this heritage by staying true to traditional preparation methods while meeting modern hygiene standards.

The women of Adhira Mahila SHG respect these culinary traditions and ensure that each batch reflects the warmth, balance, and authenticity of home-cooked meals. This masala is not just an ingredient, but a connection to regional taste and cultural identity.

Key Features

• Authentic chicken masala made with traditional spice ratios
• Prepared from natural, handpicked whole spices
• No artificial colours, flavours, or preservatives
• Produced in small batches for consistent quality
• Made by women-led Adhira Mahila SHG, Ratnagiri

Benefits

• Enhances flavour and aroma of chicken dishes
• Ensures consistent taste in every preparation
• Natural and chemical-free spice blend
• Supports women empowerment and rural livelihoods
• Ideal for daily cooking and festive meals

SHG Empowerment Story

Adhira Mahila SHG is a women-led self-help group based in Ratnagiri, working towards economic independence through food processing and traditional spice preparation. By converting household culinary skills into market-ready products, the women have created a stable source of income for their families.

Each purchase of ADHIRA Chicken Masala contributes directly to skill development, financial stability, and confidence-building among SHG members. The earnings help support children’s education, household needs, and long-term community growth.

How to Use

• Add 1–2 teaspoons while cooking chicken curry
• Use as a marinade spice with oil and curd
• Adjust quantity as per taste preference
• Best suited for Indian-style chicken dishes

Care & Storage

Keep the packet sealed after use. Store away from moisture. Avoid using a wet spoon.

Call to Action

Bring home authentic flavour with ADHIRA Chicken Masala. Shop now on UmedMart.com and support women-led self-help groups from rural Maharashtra.