Quick answer up front: UmedMart Fresh is only for shoppers in selected pincodes across Mumbai and Nashik. If you're ordering from anywhere else in India, the rest of UmedMart's catalogue — pantry staples, snacks, handicrafts and more — ships nationally as usual, but this particular range does not. If you're in Mumbai or Nashik, here's exactly what it is and how it works.
What Is UmedMart Fresh?
UmedMart Fresh is a separate, newer part of the UmedMart catalogue: fresh vegetables, fruits, herbs, sprouts, and pre-cut "ready to cook" vegetable packs, sourced through Maharashtra's farmer and Self-Help Group (SHG) networks — including Satydyaneshwari SHG and the Mahalaxmi Saras network based in Nashik — rather than shipped as packaged, shelf-stable goods like the rest of the store.
The range runs well over a hundred SKUs at the time of writing, spanning everyday kitchen basics (potato, onion, tomato, ginger, garlic) right through to things you don't usually find in a small-town SHG catalogue — zucchini, bok choy, iceberg lettuce, broccoli, cherry tomatoes, and fresh herbs like rosemary, thyme, oregano and parsley.
Where It Delivers
This is the part that matters most before you get excited about anything else on this page: UmedMart Fresh currently delivers only to selected pincodes across Mumbai and Nashik. It is not a pan-India service. The exact eligible pincodes are checked at the product page or checkout, so the most reliable way to know if you're covered is to add an item to your cart and see whether delivery is offered to your address.
Delivery currently runs on a weekly cycle — Sunday deliveries are live, and product listings note that a Wednesday delivery slot is "coming soon," so a second weekly window may open up. There's a minimum order value of ₹550 for an UmedMart Fresh order, and first-time customers get a welcome discount (10% off, code FRESH10 at checkout) — both worth knowing before you start adding items one by one.
What You Can Actually Order
Everything below was checked live against the storefront, so this reflects what's genuinely orderable right now rather than a wish list.
Fresh vegetables and gourds
The everyday basics are all there — potato, onion, tomato, ginger, garlic, cauliflower, cabbage, carrot, beetroot, capsicum — alongside a solid spread of gourds that Maharashtrian kitchens use constantly but that are harder to find pre-packaged elsewhere: ridge gourd (dodka), sponge gourd (ghosale), bottle gourd (dudhi bhopla), ivy gourd (tondli), and both regular and small bitter gourd (karle). There's also a run of "exotic" vegetables — zucchini, broccoli, bok choy, iceberg lettuce, red cabbage — for households cooking outside the traditional Marathi repertoire.
Leafy greens and herbs
Spinach (palak), fenugreek (methi), coriander (kothimbir), dill (shepu), spring onion (kandapat), green and red amaranth (tandulja/lal math), and colocasia leaves (alu chi pane) cover the everyday leafy vegetables. On the herb side there's mint, curry leaves, green chilli, and a Western-kitchen set — basil, parsley, rosemary, thyme, oregano, lemongrass and celery — sold in small 10–25 g packs, which makes sense given how little most recipes actually need at once.
Fruit
Seasonal and everyday fruit is covered — banana, papaya, guava, watermelon, muskmelon, pineapple, pomegranate, custard apple (sitaphal), tangerine — plus a couple of "carefully selected" imported lines (apple, orange) for when local supply is thin.
Sprouts, freshly prepared
A genuinely useful category if you cook a lot of Maharashtrian food: moong, matki (moth bean), chana (both deshi and kabuli), chavli (cowpea), vatana (green, white and black peas), and a ready mixed-sprout pack — all sold pre-sprouted in 200 g packs, which saves the one to two days of soaking and sprouting most of these need at home.
Ready-to-cook cut vegetables and mixes
This is arguably the most useful corner of the range if you're short on prep time: five separate pre-cut vegetable mixes, each named and packed for a specific dish rather than sold as one generic "mixed vegetables" pack —
- Pav Bhaji Mix Vegetables — for boiling or pressure-cooking and mashing with pav bhaji masala.
- Pulao Mix Vegetables — for sautéing with spices and rice, for pulao or biryani.
- Sambar Mix Vegetables — for South Indian sambar or vegetable stews.
- Fried Rice Mix Vegetables — for stir-frying, fried rice, or Indo-Chinese noodles.
- Mixed Vegetables (Mix Bhaji) — a general-purpose seasonal assortment for everyday mixed-vegetable curry or sabzi, distinct from the four dish-specific mixes above.
Worth knowing before you order: none of the five list an exact vegetable-by-vegetable breakdown on the product page — each is described by the dish it's cut for rather than by ingredient list. If you're avoiding a particular vegetable, it's worth confirming the contents with UmedMart support before ordering rather than assuming.
Individually cut vegetables are also available on their own — okra, French beans, cluster beans, bitter gourd, drumsticks, flat beans, carrot, yam, cabbage, cauliflower and ivy gourd — if you'd rather build your own combination than buy a pre-set mix.
On Freshness and Sourcing
UmedMart's own product listings for this range state that produce is harvested roughly three hours before packing, and that the sourcing route runs directly from farmers and Self-Help Groups in Maharashtra with fewer intermediaries in between. As with any fresh produce, expect natural variation in size, shape and colour between what's pictured and what arrives — that's normal for real vegetables and fruit, not a quality issue.
If something does arrive in poor condition, UmedMart asks that you flag it within an hour of delivery, with photos, to care@umedmart.com or WhatsApp (+91 8369 0409 84), so it can be resolved under their usual policy.
Frequently Asked Questions
Is UmedMart Fresh available outside Mumbai and Nashik?
Not currently. It's a hyperlocal, pincode-based service layered on top of UmedMart's regular nationally-shipped catalogue, not a nationwide offering.
How do I know if my pincode is covered?
Add a product to your cart and enter your delivery address — eligibility is checked at that point, since the exact serviceable pincode list isn't published as a static area.
What day does UmedMart Fresh deliver?
Sunday deliveries are currently live. A Wednesday slot is listed as "coming soon" on product pages, so a second weekly delivery day may be added.
Is there a minimum order for UmedMart Fresh?
Yes — ₹550 per order, separate from any minimum that applies to the rest of the UmedMart catalogue.
Is there a first-order discount?
Yes, 10% off on an eligible first UmedMart Fresh order with the code FRESH10, per current listing terms.
What's the difference between the Pav Bhaji Mix and the Mixed Vegetables (Mix Bhaji) pack?
The Pav Bhaji Mix is cut and packed specifically for making pav bhaji (meant to be boiled or pressure-cooked, then mashed with pav bhaji masala). Mix Bhaji is a general seasonal vegetable assortment meant for any everyday sabzi or curry, not tied to one recipe. Neither pack's exact vegetable-by-vegetable contents are itemised on the listing, so check with support first if you're avoiding a specific vegetable.
Browse the full, live range in the UmedMart Fresh collection — and if you're outside Mumbai and Nashik for now, the rest of UmedMart's SHG-sourced catalogue of pantry staples, snacks and handicrafts still ships nationwide.
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