{"product_id":"adhira-pulav-masala-authentic-aromatic-spice-blend-traditional-rice-cooking-adhira-mahila-shg-ratnagiri-pack-of-200-gm","title":"Adhira Pulav Masala Authentic Aromatic Spice Blend for Flavorful Pulav and Rice Dishes Made by Women SHG from Ratnagiri Pack of 200 gm","description":"\u003cp\u003e\u003cstrong\u003eADHIRA Pulav Masala\u003c\/strong\u003e is an aromatic and well-balanced spice blend thoughtfully prepared by the women of \u003cstrong\u003eAdhira Mahila SHG\u003c\/strong\u003e from \u003cstrong\u003eRatnagiri district, Maharashtra\u003c\/strong\u003e. This \u003cstrong\u003ePack of 200 gm\u003c\/strong\u003e is specially crafted to enhance the flavour, aroma, and appearance of traditional pulav and rice-based dishes, making everyday meals comforting and special.\u003c\/p\u003e\r\n\r\n\u003cp\u003ePulav is one of the most loved rice dishes across Indian households, known for its subtle spices, fragrant rice, and wholesome vegetables. Unlike heavier masalas, pulav masala requires a gentle balance of aroma and taste so that the natural flavour of rice and vegetables remains intact. ADHIRA Pulav Masala is prepared using carefully selected whole spices that are cleaned, sun-dried, lightly roasted, and ground in small batches to preserve their essential oils and fragrance.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThis masala reflects home-style cooking where patience and balance matter more than overpowering heat. Whether prepared for daily lunch, festive meals, or travel-friendly dishes, ADHIRA Pulav Masala blends seamlessly with basmati or local rice varieties, vegetables, and mild gravies. The result is a fragrant pulav that is light, flavourful, and satisfying.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eUsage\u003c\/h2\u003e\r\n\u003cp\u003eADHIRA Pulav Masala is ideal for vegetable pulav, matar pulav, veg rice, and lightly spiced rice dishes. Add the masala while sautéing vegetables or during rice cooking to allow the spices to release their aroma evenly. It can also be used in pulao-style one-pot meals and mild rice preparations.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eCare\u003c\/h2\u003e\r\n\u003cp\u003eStore the masala in a cool, dry place away from moisture and direct sunlight. Always use a dry spoon. Seal the pack properly after use to retain freshness, aroma, and flavour.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eCultural \u0026amp; Traditional Background\u003c\/h2\u003e\r\n\u003cp\u003eIn Indian kitchens, pulav is often associated with comfort food, travel meals, and festive occasions where lighter yet flavourful dishes are preferred. Traditionally, pulav masalas were prepared at home using mild spices that complemented rice without overpowering it.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe women of Adhira Mahila SHG follow these traditional principles while preparing ADHIRA Pulav Masala. Their approach ensures consistency, authenticity, and hygiene while preserving the simplicity and elegance of classic pulav recipes.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eKey Features\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAuthentic aromatic pulav masala blend\u003c\/li\u003e\r\n  \u003cli\u003ePrepared from natural, handpicked whole spices\u003c\/li\u003e\r\n  \u003cli\u003eMild and balanced flavour ideal for rice dishes\u003c\/li\u003e\r\n  \u003cli\u003eNo artificial colours, flavours, or preservatives\u003c\/li\u003e\r\n  \u003cli\u003eMade by women-led Adhira Mahila SHG, Ratnagiri\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch2\u003eBenefits\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eEnhances aroma and taste of pulav and rice dishes\u003c\/li\u003e\r\n  \u003cli\u003eMaintains light, non-overpowering flavour profile\u003c\/li\u003e\r\n  \u003cli\u003eNatural and chemical-free spice blend\u003c\/li\u003e\r\n  \u003cli\u003eSuitable for daily meals and special occasions\u003c\/li\u003e\r\n  \u003cli\u003eSupports women empowerment and rural livelihoods\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch2\u003eSHG Empowerment Story\u003c\/h2\u003e\r\n\u003cp\u003e\u003cstrong\u003eAdhira Mahila SHG\u003c\/strong\u003e is a women-led self-help group from Ratnagiri that focuses on producing traditional food products using local skills and collective effort. By converting everyday culinary knowledge into market-ready spice blends, the women have created sustainable income opportunities and strengthened their role within their communities.\u003c\/p\u003e\r\n\r\n\u003cp\u003eEach purchase of ADHIRA Pulav Masala contributes directly to financial independence, skill development, and confidence among SHG members. The income supports children’s education, household stability, and long-term community growth.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAdd 1–2 teaspoons while preparing pulav or veg rice\u003c\/li\u003e\r\n  \u003cli\u003eUse during sautéing of vegetables or rice cooking\u003c\/li\u003e\r\n  \u003cli\u003eAdjust quantity according to taste preference\u003c\/li\u003e\r\n  \u003cli\u003eBest suited for mild and aromatic rice dishes\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch2\u003eCare \u0026amp; Storage\u003c\/h2\u003e\r\n\u003cp\u003eKeep the packet tightly sealed after use. Store in a dry place away from moisture. Avoid using a wet spoon.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eCall to Action\u003c\/h2\u003e\r\n\u003cp\u003eEnjoy fragrant and comforting rice dishes with \u003cstrong\u003eADHIRA Pulav Masala\u003c\/strong\u003e. Shop now on \u003cstrong\u003eUmedMart.com\u003c\/strong\u003e and support women-led self-help groups from rural Maharashtra.\u003c\/p\u003e\r","brand":"Kokankanya","offers":[{"title":"Default Title","offer_id":48855004905696,"sku":"UM-AM-PU-200","price":418.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/2202\/0832\/files\/13UM-AM-PU-200.jpg?v=1772795591","url":"https:\/\/umedmart.com\/products\/adhira-pulav-masala-authentic-aromatic-spice-blend-traditional-rice-cooking-adhira-mahila-shg-ratnagiri-pack-of-200-gm","provider":"Umed Mart","version":"1.0","type":"link"}