{"product_id":"adhira-biryani-masala-authentic-aromatic-spice-blend-traditional-rice-cooking-adhira-mahila-shg-ratnagiri-pack-of-200-gm","title":"Adhira Biryani Masala Authentic Aromatic Spice Blend for Royal Biryani Rice Dishes Made by Women SHG from Ratnagiri Natural Spices Pack of 200 gm","description":"\u003cp\u003e\u003cstrong\u003eADHIRA Biryani Masala\u003c\/strong\u003e is a rich and aromatic spice blend expertly prepared by the women of \u003cstrong\u003eAdhira Mahila SHG\u003c\/strong\u003e from \u003cstrong\u003eRatnagiri district, Maharashtra\u003c\/strong\u003e. This \u003cstrong\u003ePack of 200 gm\u003c\/strong\u003e is crafted to deliver the royal taste, layered aroma, and authentic flavour that define traditional Indian biryani.\u003c\/p\u003e\r\n\r\n\u003cp\u003eBiryani is not just a dish—it is a celebration of spices, rice, and slow cooking. From festive gatherings to special family meals, biryani holds a place of pride across Indian cuisine. ADHIRA Biryani Masala is formulated using a traditional recipe that balances warmth, aroma, and depth. Carefully selected whole spices are cleaned, sun-dried, gently roasted, and ground in small batches to preserve natural oils and fragrance.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThis masala enhances both vegetarian and non-vegetarian biryani preparations. Whether you prepare chicken biryani, mutton biryani, veg biryani, or pulao-style rice dishes, ADHIRA Biryani Masala blends seamlessly with basmati rice, herbs, and slow-cooked gravies. The result is a fragrant, flavourful biryani that tastes authentic and consistent every time.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eUsage\u003c\/h2\u003e\r\n\u003cp\u003eADHIRA Biryani Masala is ideal for preparing all types of biryani and rice-based dishes. Add the masala while cooking the gravy or during layering of rice and masala for dum-style cooking. It can also be used in pulao, tahari, and spiced rice recipes.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eCare\u003c\/h2\u003e\r\n\u003cp\u003eStore the masala in a cool, dry place away from moisture and direct sunlight. Always use a dry spoon. Seal the pack properly after use to retain aroma, flavour, and freshness.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eCultural \u0026amp; Traditional Background\u003c\/h2\u003e\r\n\u003cp\u003eBiryani has a rich cultural history across India, known for its royal origins and complex spice blends. Traditionally, biryani masala was prepared fresh at home using carefully measured spices and slow roasting techniques.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe women of Adhira Mahila SHG honour this heritage by following traditional preparation methods while maintaining hygiene and quality standards. Their approach ensures that ADHIRA Biryani Masala reflects the patience, balance, and depth associated with classic biryani cooking.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eKey Features\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAuthentic aromatic biryani masala blend\u003c\/li\u003e\r\n  \u003cli\u003ePrepared from natural, handpicked whole spices\u003c\/li\u003e\r\n  \u003cli\u003eTraditional roasting for rich aroma and depth\u003c\/li\u003e\r\n  \u003cli\u003eNo artificial colours, flavours, or preservatives\u003c\/li\u003e\r\n  \u003cli\u003eMade by women-led Adhira Mahila SHG, Ratnagiri\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch2\u003eBenefits\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eEnhances aroma and taste of biryani dishes\u003c\/li\u003e\r\n  \u003cli\u003eEnsures consistent flavour in every preparation\u003c\/li\u003e\r\n  \u003cli\u003eSuitable for veg and non-veg biryani\u003c\/li\u003e\r\n  \u003cli\u003eNatural and chemical-free spice blend\u003c\/li\u003e\r\n  \u003cli\u003eSupports women empowerment and rural livelihoods\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch2\u003eSHG Empowerment Story\u003c\/h2\u003e\r\n\u003cp\u003e\u003cstrong\u003eAdhira Mahila SHG\u003c\/strong\u003e is a women-led self-help group from Ratnagiri dedicated to preserving traditional food practices while creating sustainable income opportunities. By transforming household culinary skills into market-ready spice blends, the women have achieved financial independence and social confidence.\u003c\/p\u003e\r\n\r\n\u003cp\u003eEach purchase of ADHIRA Biryani Masala directly supports education, household stability, and community development. The SHG model promotes dignity of work and long-term growth.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAdd 2–3 teaspoons while preparing biryani masala\u003c\/li\u003e\r\n  \u003cli\u003eUse during dum or layering for best aroma\u003c\/li\u003e\r\n  \u003cli\u003eAdjust quantity according to spice preference\u003c\/li\u003e\r\n  \u003cli\u003eAlso suitable for pulao and spiced rice dishes\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch2\u003eCare \u0026amp; Storage\u003c\/h2\u003e\r\n\u003cp\u003eKeep the packet tightly sealed after use. Store in a dry place away from moisture. Avoid using a wet spoon.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eCall to Action\u003c\/h2\u003e\r\n\u003cp\u003eBring royal aroma and authentic taste to your meals with \u003cstrong\u003eADHIRA Biryani Masala\u003c\/strong\u003e. Shop now on \u003cstrong\u003eUmedMart.com\u003c\/strong\u003e and support women-led self-help groups from rural Maharashtra.\u003c\/p\u003e\r","brand":"Kokankanya","offers":[{"title":"Default Title","offer_id":48855004774624,"sku":"UM-AM-BM-200","price":418.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/2202\/0832\/files\/12UM-AM-BM-200.jpg?v=1772795539","url":"https:\/\/umedmart.com\/products\/adhira-biryani-masala-authentic-aromatic-spice-blend-traditional-rice-cooking-adhira-mahila-shg-ratnagiri-pack-of-200-gm","provider":"Umed Mart","version":"1.0","type":"link"}