{"product_id":"meera-biryani-masala-aromatic-rice-spice-blend-200gm-ratnagiri","title":"Meera Biryani Masala Aromatic Rice Spice Blend for Traditional Dum Cooking Rich Flavour Balanced Heat SHG Made Daily Kitchen Use 200 gm","description":"\u003cp\u003e\u003cstrong\u003eMeera Biryani Masala\u003c\/strong\u003e is a carefully crafted spice blend developed specifically for preparing flavourful biryani rice dishes. This product is prepared by \u003cstrong\u003eMeera Gruh Udyog SHG\u003c\/strong\u003e from \u003cstrong\u003eRatnagiri district, Maharashtra\u003c\/strong\u003e, and is offered in a convenient \u003cstrong\u003e200 gm pack\u003c\/strong\u003e suitable for regular household and festive cooking needs. The blend focuses on aroma, colour, and balanced spice intensity required for authentic biryani preparation.\u003c\/p\u003e\r\n\r\n\u003cp\u003eBiryani is one of the most celebrated rice dishes in Indian cuisine, known for its layered flavours and fragrant spices. Preparing a good biryani requires precision in spice selection and proportion. Meera Biryani Masala is formulated to simplify this process by offering a ready blend that complements rice, vegetables, meat, and cooking fats without overpowering any single ingredient.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eMeera Gruh Udyog SHG\u003c\/strong\u003e is a women-led Self Help Group actively engaged in producing value-added food products using traditional culinary knowledge and structured preparation methods. Based in Ratnagiri, the SHG follows small-batch processing to maintain consistency and quality. Each pack represents collective effort, skill development, and income generation for women involved in the group.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eKey Features\u003c\/h3\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eSpecially blended for biryani and rice dishes\u003c\/li\u003e\r\n  \u003cli\u003eStrong aroma suitable for dum cooking\u003c\/li\u003e\r\n  \u003cli\u003eBalanced spice profile for layered flavours\u003c\/li\u003e\r\n  \u003cli\u003ePrepared and packed by women-led SHG\u003c\/li\u003e\r\n  \u003cli\u003eSuitable for vegetarian and non-vegetarian biryani\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eBenefits\u003c\/h3\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eEnhances flavour and fragrance of biryani\u003c\/li\u003e\r\n  \u003cli\u003eReduces need for multiple individual spices\u003c\/li\u003e\r\n  \u003cli\u003eEnsures consistent taste in every preparation\u003c\/li\u003e\r\n  \u003cli\u003eBlends smoothly with rice and gravy layers\u003c\/li\u003e\r\n  \u003cli\u003eIdeal pack size for frequent use\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eTraditionally, biryani masala was prepared by roasting whole spices and grinding them just before cooking. This ensured fresh aroma during dum cooking. Meera Biryani Masala follows the same foundation, offering a ready-to-use blend inspired by commonly followed household and regional biryani recipes. The masala releases its fragrance during cooking, enhancing the final dish.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThis masala works well with different biryani styles, including vegetable biryani, chicken biryani, and mutton biryani. It complements rice grains, caramelised onions, and cooking fats, ensuring that flavours remain well-balanced throughout the dish. The spice level allows cooks to adjust heat according to preference without disturbing overall taste.\u003c\/p\u003e\r\n\r\n\u003cp\u003eBy choosing Meera Biryani Masala, customers directly support \u003cstrong\u003eMeera Gruh Udyog SHG\u003c\/strong\u003e and its women members. The SHG model focuses on skill enhancement, collective responsibility, and financial stability. Every purchase contributes to strengthening rural livelihoods and encouraging community-based enterprises.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAdd during gravy or masala layer preparation\u003c\/li\u003e\r\n  \u003cli\u003eUse as per quantity of rice and main ingredient\u003c\/li\u003e\r\n  \u003cli\u003eMix evenly to ensure uniform flavour\u003c\/li\u003e\r\n  \u003cli\u003eAllow masala to release aroma during dum cooking\u003c\/li\u003e\r\n  \u003cli\u003eStore in a cool, dry place after opening\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eThe \u003cstrong\u003e200 gm pack\u003c\/strong\u003e is ideal for families and occasions where biryani is prepared frequently. Proper storage helps retain aroma and flavour consistency across uses.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003ePrepare flavourful biryani with Meera Biryani Masala.\u003c\/strong\u003e Order now from \u003cstrong\u003eUmedMart.com\u003c\/strong\u003e and support women-led SHG initiatives while enjoying trusted Indian spice blends.\u003c\/p\u003e\r","brand":"Kokankanya","offers":[{"title":"Default Title","offer_id":48855009689824,"sku":"UM-ME-BM-200","price":353.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/2202\/0832\/files\/24UM-ME-BM-200.jpg?v=1772796209","url":"https:\/\/umedmart.com\/mr\/products\/meera-biryani-masala-aromatic-rice-spice-blend-200gm-ratnagiri","provider":"Umed Mart","version":"1.0","type":"link"}