{"product_id":"apurvas-bhajka-poha-chivda-roasted-poha-spicy-snack-pack-of-100gm-ratnagiri","title":"Apurva's bhajka poha chivda roasted poha spicy snack pack of 100gm","description":"\u003ch3\u003eAPURVA'S Bhajka Poha Chivda – Traditional Roasted Poha Snack (Pack of 100g)\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eAPURVA'S\u003c\/strong\u003e presents \u003cstrong\u003eBhajka Poha Chivda\u003c\/strong\u003e, a light, crispy, and flavourful Maharashtrian snack prepared by \u003cstrong\u003eSaheli Mahila SHG\u003c\/strong\u003e from \u003cstrong\u003eRatnagiri district, Maharashtra\u003c\/strong\u003e. This 100g pack brings you authentic \u003cem\u003eBhajke Pohe\u003c\/em\u003e, made from roasted flattened rice using traditional methods that focus on taste, health, and simplicity.\u003c\/p\u003e\n\n\u003cp\u003eBhajka Poha Chivda is distinct from regular fried chivda as it is prepared by roasting poha instead of deep frying. The term “bhajka” refers to the roasting process, which results in a lighter and healthier snack while retaining the classic spicy and savoury flavour. At APURVA'S, the focus is on preserving this traditional preparation style while ensuring consistent quality and freshness.\u003c\/p\u003e\n\n\u003cp\u003eThis chivda is made using carefully selected flattened rice and natural spices. No artificial colours, preservatives, or unnecessary chemicals are used in the preparation process. The poha is roasted evenly and seasoned to perfection, giving it a crispy texture without excess oil. Hygienic and attractive packing helps retain freshness, crunch, and aroma.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eAuthentic Bhajka (roasted) Poha Chivda\u003c\/li\u003e\n  \u003cli\u003ePrepared from roasted flattened rice, not deep fried\u003c\/li\u003e\n  \u003cli\u003eLight, crispy, and spicy traditional taste\u003c\/li\u003e\n  \u003cli\u003eNo artificial colours or unnecessary additives\u003c\/li\u003e\n  \u003cli\u003eCarefully packed for freshness and crunch\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBenefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eHealthier alternative to fried chivda\u003c\/li\u003e\n  \u003cli\u003eLight and easy to digest\u003c\/li\u003e\n  \u003cli\u003eBalanced spice with satisfying crispiness\u003c\/li\u003e\n  \u003cli\u003eIdeal tea-time and everyday snack\u003c\/li\u003e\n  \u003cli\u003eSupports women-led self-help group livelihoods\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eCultural \u0026amp; Traditional Significance\u003c\/h2\u003e\n\u003cp\u003eBhajka Poha Chivda is a staple in Maharashtrian households and is commonly prepared during festivals like Diwali. Traditionally roasted at home, it represents mindful cooking and balanced eating. \u003cstrong\u003eAPURVA'S Bhajka Poha Chivda\u003c\/strong\u003e keeps this heritage alive by following authentic roasting techniques passed down through generations.\u003c\/p\u003e\n\n\u003ch2\u003eSHG Empowerment Story\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSaheli Mahila SHG\u003c\/strong\u003e from Ratnagiri is a women-led self-help group working towards financial independence through traditional food processing. By producing Bhajka Poha Chivda for APURVA'S, the women earn sustainable income, enhance their skills, and strengthen their economic confidence. Every purchase directly empowers rural women.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eConsume directly as a ready-to-eat snack\u003c\/li\u003e\n  \u003cli\u003eEnjoy with tea or coffee\u003c\/li\u003e\n  \u003cli\u003eServe during festive gatherings or as a light munch\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eCare \u0026amp; Storage\u003c\/h2\u003e\n\u003cp\u003eStore in a cool, dry place away from moisture. After opening, keep the chivda in an airtight container to maintain crispness.\u003c\/p\u003e\n\n\u003ch2\u003ePackage Details\u003c\/h2\u003e\n\u003cp\u003e\n\u003cstrong\u003ePack Size:\u003c\/strong\u003e 100g\n\u003c\/p\u003e\n\n\u003ch2\u003eCall to Action\u003c\/h2\u003e\n\u003cp\u003eChoose light, roasted goodness with \u003cstrong\u003eAPURVA'S Bhajka Poha Chivda\u003c\/strong\u003e. Order now from \u003cstrong\u003eUmedMart.com\u003c\/strong\u003e and support women-led self-help groups from rural Maharashtra.\u003c\/p\u003e\n","brand":"Kokankanya","offers":[{"title":"Default Title","offer_id":48855016210656,"sku":"UM-SM-BPC-100","price":275.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/2202\/0832\/files\/65UM-SM-BPC-100.jpg?v=1773053970","url":"https:\/\/umedmart.com\/mr\/products\/apurvas-bhajka-poha-chivda-roasted-poha-spicy-snack-pack-of-100gm-ratnagiri","provider":"Umed Mart","version":"1.0","type":"link"}