{"product_id":"adhira-chole-masala-authentic-punjabi-style-spice-blend-traditional-curry-adhira-mahila-shg-ratnagiri-pack-of-200-gm","title":"Adhira Chole Masala Authentic Punjabi Style Spice Blend for Rich Chickpea Curry Made by Women SHG from Ratnagiri Natural Spices Pack of 200 gm","description":"\u003cp\u003e\u003cstrong\u003eADHIRA Chole Masala\u003c\/strong\u003e is an authentic Punjabi-style spice blend lovingly prepared by the women of \u003cstrong\u003eAdhira Mahila SHG\u003c\/strong\u003e from \u003cstrong\u003eRatnagiri district, Maharashtra\u003c\/strong\u003e. This \u003cstrong\u003ePack of 200 gm\u003c\/strong\u003e brings the rich, tangy, and aromatic flavours of traditional chole curry into your home kitchen, making everyday meals and special occasions equally memorable.\u003c\/p\u003e\r\n\r\n\u003cp\u003eChole, also known as chickpea curry, is one of the most iconic dishes of North Indian cuisine, especially Punjabi food culture. Its bold flavour depends heavily on the quality and balance of spices used. ADHIRA Chole Masala is crafted using a carefully curated mix of whole spices that are traditionally associated with Punjabi cooking. Each spice is cleaned, sun-dried, gently roasted, and ground in small batches to preserve natural oils, aroma, and depth of flavour.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThis masala is designed to deliver the characteristic dark colour, slight tanginess, and robust taste that defines authentic chole. It blends beautifully with soaked chickpeas, onions, tomatoes, ginger-garlic, and slow cooking, allowing flavours to develop gradually just like home-style Punjabi kitchens.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eUsage\u003c\/h2\u003e\r\n\u003cp\u003eADHIRA Chole Masala is ideal for preparing classic chole curry, chole masala, chana gravy, and Punjabi-style chickpea dishes. Add the masala while cooking boiled chickpeas along with onions and tomatoes. It can also be used to flavour dry chole sabji or fusion dishes like chole wraps and chole rice.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eCare\u003c\/h2\u003e\r\n\u003cp\u003eStore the masala in a cool, dry place away from moisture and direct sunlight. Always use a dry spoon. Seal the pack properly after use to maintain aroma, colour, and freshness.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eCultural \u0026amp; Traditional Background\u003c\/h2\u003e\r\n\u003cp\u003eIn Punjabi households, chole is more than a dish—it is a celebration food, often prepared on weekends, festivals, and family gatherings. Traditionally, chole masala recipes were closely guarded family secrets, adjusted carefully to achieve the perfect balance of spice, tang, and warmth.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe women of Adhira Mahila SHG respect this culinary heritage and recreate it using traditional preparation methods. Their approach ensures that ADHIRA Chole Masala delivers authentic Punjabi taste while meeting modern standards of hygiene and consistency.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eKey Features\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAuthentic Punjabi-style chole masala blend\u003c\/li\u003e\r\n  \u003cli\u003ePrepared from natural, handpicked whole spices\u003c\/li\u003e\r\n  \u003cli\u003eBalanced flavour with rich colour and aroma\u003c\/li\u003e\r\n  \u003cli\u003eNo artificial colours, flavours, or preservatives\u003c\/li\u003e\r\n  \u003cli\u003eMade by women-led Adhira Mahila SHG, Ratnagiri\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch2\u003eBenefits\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eEnhances taste and texture of chickpea curries\u003c\/li\u003e\r\n  \u003cli\u003eEnsures consistent Punjabi-style flavour\u003c\/li\u003e\r\n  \u003cli\u003eNatural and chemical-free spice blend\u003c\/li\u003e\r\n  \u003cli\u003eSuitable for vegetarian and vegan cooking\u003c\/li\u003e\r\n  \u003cli\u003eSupports women empowerment and rural livelihoods\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch2\u003eSHG Empowerment Story\u003c\/h2\u003e\r\n\u003cp\u003e\u003cstrong\u003eAdhira Mahila SHG\u003c\/strong\u003e is a women-led self-help group from Ratnagiri focused on producing traditional food products rooted in Indian culinary heritage. By transforming household cooking skills into market-ready spice blends, the women have created stable and dignified livelihood opportunities.\u003c\/p\u003e\r\n\r\n\u003cp\u003eEvery purchase of ADHIRA Chole Masala directly supports financial independence, skill development, and confidence among SHG members. The income contributes to children’s education, household stability, and long-term community growth.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAdd 2–3 teaspoons while cooking chole curry\u003c\/li\u003e\r\n  \u003cli\u003eUse during slow cooking for deeper flavour\u003c\/li\u003e\r\n  \u003cli\u003eAdjust quantity according to taste preference\u003c\/li\u003e\r\n  \u003cli\u003eBest suited for Punjabi-style chickpea dishes\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch2\u003eCare \u0026amp; Storage\u003c\/h2\u003e\r\n\u003cp\u003eKeep the packet tightly sealed after use. Store in a dry place. Avoid moisture and contamination.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eCall to Action\u003c\/h2\u003e\r\n\u003cp\u003eEnjoy authentic Punjabi flavours at home with \u003cstrong\u003eADHIRA Chole Masala\u003c\/strong\u003e. Shop now on \u003cstrong\u003eUmedMart.com\u003c\/strong\u003e and support women-led self-help groups from rural Maharashtra.\u003c\/p\u003e\r","brand":"Kokankanya","offers":[{"title":"Default Title","offer_id":48855004610784,"sku":"UM-AM-CM-200","price":418.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/2202\/0832\/files\/11UM-AM-CM-200.jpg?v=1772795461","url":"https:\/\/umedmart.com\/mr\/products\/adhira-chole-masala-authentic-punjabi-style-spice-blend-traditional-curry-adhira-mahila-shg-ratnagiri-pack-of-200-gm","provider":"Umed Mart","version":"1.0","type":"link"}